|Bestbuy||Links to related items||https://www.bestbuy.com/site/apple-macbook-pro-15-4-display-with-touch-bar-intel-core-i7-16gb-memory-amd-radeon-pro-555x-256gb-ssd-space-gray/5430541.p?skuId=5430541|
|BarnesAndNoble||Links to related items||https://www.barnesandnoble.com/w/age-of-propaganda-anthony-pratkanis/1119469522?ean=9780805074031|
Here are more examples provided in a handy spreadsheet: https://docs.google.com/spreadsheets/d/1zK0r1ttzbHipoUtCEQW089PjPEDIQLB-ySmkTPivhqA
Using our own tailor-made software, we checked a randomized sample of popular e-commerce and news websites.
If you’re curious as to why this information could be dangerous for your website, jump to the “What is the risk?” section.
Want some examples? Here you go!
Need some good news? Based on the sample we checked, Google indexed:
How to interpret the data
Let’s use Sephora as our example.
That’s a lower probability than a coin flip!
Unfortunately, there are many websites performing even worse!
What is the risk?
If Google cannot see the crucial part of the content on some pages of a website, it may have a significant impact on its ability to rank well in Google.
If Google can’t see the amazing content of a website, it may choose another website with content it can index.
Things may get even worse when Google cannot see the links to related products.
It can negatively affect Google’s ability to discover new content and may lead to the possibility of many products not being indexed in Google.
If a product is not indexed in Google, your clients won’t find it using Google.
As a consequence of not having their content indexed, as well as not ranking for desired keywords, e-commerce websites are bound to lose a considerable amount of traffic and, as a result, revenue.
The case of Yoox
Yoox is a popular e-commerce with 14 million monthly visits (according to SEMRush).
Meaning, nobody will find these products in Google. Nobody.
I can’t even begin to imagine how much money Yoox loses because of that.
In the vast majority of cases, Google cannot see these links for Yoox.
In addition, Google cannot discover their links to the second page of pagination because they don’t use proper <a href> links.
While these issues may seem superficial at first glance, it’s important to remember that Google doesn’t index 75% of the product pages of Yoox because of this.
What can you do?
Both can lead to disaster.
Here are some steps to help you keep your hands on the wheel:
- Check if Google can index your crucial JS content in 100% of cases. You can use the following command: site:url “fragment”.
Simply go to the link above, type the URL of a page, and click Submit:
Keep in mind the tool is in the beta stage, and you may have to resubmit a page if it doesn’t work.
As my research shows, Google cannot see this section in 92% of the cases. That’s a huge issue that definitely needs to be addressed by the SEOs at Yoox.