What we offer
Analysis of your navigational structure
Navigation is one of the most important parts of your website. It allows users to quickly find what they are looking for and show search engines which pages matter the most.
We analyze elements like menus, sidebars, and footers to ensure your navigation is intuitive and that you include links to all your valuable pages. Our SEO experts also analyze the implementation of your breadcrumbs or recommend how to implement them from scratch in case you don’t have them on your website.
Orphan pages identification
Orphan pages don’t have any internal links pointing to them. Search engines can still discover these pages if they are linked from your sitemap. These pages are often not indexed, and they can waste your crawl budget and keep search engines away from your more valuable pages.
To address this issue, we will identify all orphan pages on your site and prepare recommendations on what should be done to fix them.
Analysis of the quality of your links
The way your pages are linked together is not the only thing that matters in SEO. The quality of each link can also affect how search engines and users see your website.
During our internal linking optimization, we will identify any issues that can decrease the quality of your links, including internal redirects and broken links. You will receive a list of links that need your attention, along with our recommendations on what should be done to improve the quality.
Ensuring your links are visible to search engines
Search engine bots don’t behave like human users. They can’t click buttons or scroll through your website. Because of these limitations, some of the techniques used by developers make links invisible to search engine bots.
Analysis of your link HTML tags
In HTML, you can define your relationship with the links by setting up the value of rel attribute to nofollow, UGC, or sponsored. These values tell search engines that you don’t want to be associated with certain websites that may be linked from your site. They’re beneficial in, e.g., forum or comment sections where users generate the content or when you have sponsored links on your website.
We evaluate your link HTML tags to ensure that you didn’t set the value of rel attribute to nofollow, UGC, or sponsored to your valuable pages by mistake. We can also recommend adding the attribute to certain links if we see it would be beneficial.