What is traffic loss recovery?
Traffic loss recovery is a set of coordinated efforts to regain the visibility and clicks that you lost. It includes:
Traffic Loss Recovery
Losing your visibility doesn’t mean you have to act blind. Recover from your traffic decline using our expertise and a bespoke, actionable plan prepared for your website. Book a discovery call
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Investigation of the decline's cause
Depending on whether the problem was caused by Google’s core update or issues originating from your website, we take different measures to regain your traffic as soon as possible.
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Visibility drops analysis
We determine which pages and keywords suffered the most during the traffic decline and look for patterns. These findings inform our plan of action going forward.
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Implementation of the recovery plan
We translate what we learn during the research phase into a detailed strategy and we fully support you during implementation. You’ll know exactly where to start without feeling overwhelmed, and you’ll quickly get your rankings back on track.
When and why you may need traffic loss recovery?
Google’s core update
Multiple times a year, Google introduces significant changes to its core algorithm. Many sites lose visibility as a consequence. Google doesn’t like to share specifics about these updates, but you can count on us to find out what caused your losses.
Website migration
Google may negatively evaluate your website after a migration. Although migrating is necessary to keep up with changing technologies and security requirements, it comes at a risk of losing your traffic.
Website redesign
While rebranding may benefit your business, it may negatively affect your rankings. Traffic loss is a common side effect of rebuilding your website, which is why your SEO may need extra care afterward.
Traffic loss recovery - scope of work
Traffic loss recovery is an opportunity to make your website a more modern, friendly place for both users and crawlers. We can ensure that by:
Assessing the quality of your pages
We look for pages on your website with thin content or content that does not match the search intent. Then we determine how to prevent them from damaging your rankings.
Assessing the mobile-friendliness of your pages
We check if your pages are adapted to the specifics of mobile devices. This is not only essential for users but also for crawlers as Google primarily uses its mobile Googlebot to analyze your site.
Diagnosing indexing problems
Even the best page won’t generate traffic if it hasn’t been indexed. We diagnose indexing issues on your website to maximize the number of pages that show up on Google Search.
Reviewing your structured data
Structured data improves the appearance of your pages in search results and helps robots understand your content. We analyze your usage of structured data to find room for growth and improperly implemented schema properties.
Analyzing your server logs
Server log analysis provides accurate information on how crawlers behave on your website. We use it as one of the tools to understand what caused your traffic drop and when exactly the problem started.
Investigating your site’s rendering issues
Modern websites are too complex to rely on HTML code alone. Search engines must render your pages to understand their content and layout. We check if they face any difficulties during that process.
Traffic loss recovery workflow
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Discovery
We set up a meeting to identify your needs and resources.
Based on the initial meeting, we define the framework of our cooperation and estimate how long it should take. Usually, analyzing and addressing your traffic loss takes 1-6 months, depending on the size and condition of your website.
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Research
While you can rest and relax, we analyze what triggered the decrease in your traffic. That step may include the following:
- Crawling your website,
- Looking into your server log files,
- Identifying room for improvement can positively impact your visibility.
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Recommendations
We prepare recommendations for your development team. Our recommendations are:
- Comprehensive,
- Actionable,
- Prioritized.
We look at your website as a complex entity with multiple interdependent elements and provide a strategy that won’t neglect any of them.
You receive a plan of action that’s ready to go.
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Implementation
You can count on our support and oversight during the period of implementation. We’re here to help you by:
- Ad hoc consulting you can schedule at any point,
- Direct communication with your development team.
What makes us different?
Tailored approach
We’ve helped many websites recover from their traffic loss. We have prepared an individual plan for each of them. We don’t copy and paste from our past projects.
Data-driven solutions
We’re passionate about SEO, and we conduct experiments to deepen our knowledge. We don’t guess what may help your website. We investigate it.
Flexibility and communication
Traffic loss can be an uncertain time for your business, but you can contact us with your concerns. We’re ready to adapt to your needs at every stage of work.
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