How does structured data affect your SEO?
A structured data audit can help your pages:
Communicate effectively with crawlers
Without structured data, Google and other search engines have a hard time identifying images, videos, and other multimedia content. It’s hard for them to understand what queries that content responds to.
Structured data also eliminates the ambiguity typical of natural language, thanks to which crawlers won’t struggle to detect what a given sentence refers to. We use structure data to indicate the purpose of each page element. That makes your website truly crawlers-friendly.
Attract more clicks
Structured data enables links to your pages to appear in rich snippets. For example, when applied to a recipe page, structured data can signal to the crawler which page elements are the meal’s photo and rating. Those elements will then be displayed in search results.
Users are more prone to click on rich snippets because they like to know what to expect after entering a page. There are dozens of different types of rich results adapted to display products, books, events, and much more.
In a world where videos are becoming more and more important in modern marketing strategies, rich results can draw attention to your video clips.
Video production is time-consuming, so you certainly wouldn’t want it to disappear in a sea of similar content. We solve that problem with a structured data audit and optimize your videos for rich snippets.
They attract users’ attention through video previews and the ability to start watching from the most relevant moment.