What website migrations have to do with SEO
No matter how small, every change you make to a page on your website is a signal for Google to reevaluate how it should be shown in search results. With a migration, this reevaluation can apply to anything from a single section to your whole website.
Website migrations are among the most complex processes in SEO. From the standpoint of improving your search engine visibility, they have the potential of unlocking your organic growth. But if they aren’t properly conducted, they can also tank your visibility for months on end.
A perfectly executed migration lets you make changes to your website’s structure while retaining as much of your current ranking standings as possible. This can only be achieved by thinking about SEO at every step of the process.