Google Penalty Recovery

Your traffic loss may result from Google intentionally taking action to lower your visibility. Don't worry! We know how to change its mind.

Book a discovery call

What is Google penalty recovery?

Google penalty recovery is a process of regaining your traffic, index coverage, or SERP appearance after your website gets hit with a penalty.

Google uses a complicated algorithm weighing countless factors and ranking signals to decide which pages will be displayed on the first page of search results.

To ensure that the system provides users with the most relevant results, Google’s always on a hunt for domains that intentionally or unintentionally abuse that algorithm. Google imposes penalties on these domains, restricting their search visibility.

There are many types of penalties that Google can apply to your site. You may be notified of manual actions as they result from the decision of a human employee. Algorithms automatically impose other penalties. Some penalties will apply to your entire website, others only to a part of it, like a group of keywords you target.

When do you need Google penalty recovery?

A decrease in online visibility can significantly slow down the development of your business. It’s worth checking if the traffic decline is related to the penalty imposed on your site by Google.

You may need Google penalty recovery when:

Google Search Console notified you about a manual action imposed on your website,
Your site has been struggling with a significant amount of low-quality pages or user-generated spam,
Your site has acquired backlinks that go against Google’s guidelines or sold links to a third party,
You’ve been experimenting with black hat SEO techniques like keyword stuffing or cloaking.

Google penalty recovery - scope of work

Google penalty recovery is not just a struggle to regain lost traffic but an opportunity to make your website more modern and useful for visitors. We ensure that by:

Assessing the quality of your pages

We look for spammy, thin, or misleading content on your site. We eliminate duplicate, redundant, and keyword-stuffed pages and advise on what to replace them with to show Google your credibility and value.

core-update-recovery - 6 core update recovery

Cleaning your backlink and outbound link profile

We get rid of unnatural links, both outgoing and leading to your website, which may have convinced Google that it is not trustworthy.

core-update-recovery - 4 core update recovery

Fixing structured data issues

Structured data is an essential aspect of penalty recovery in two cases.

First, when it by mistake contains incorrect or false information, which may trigger a manual action. Second, when your paywalled content lacks structured data markups, Googlebot thinks you treat it differently than users. We help you effectively solve both of these problems.

Google penalty recovery - workflow

Discovery

We set up a meeting to identify your needs and resources.

Based on the information you give us, we’ll be able to predict what kind of help your website necessitates and how long our project may last.

We’re happy to answer any of your questions and concerns.
Research

While you can rest and relax, we analyze what triggered the penalty imposed on your website. We identify areas where your domain doesn’t meet Google’s guidelines and errors that could confuse search engine crawlers.

If we conclude that your problems do not result from Google’s actions, we will offer you a solution of traffic loss recovery.
Recommendations

We prepare recommendations for your development team. We indicate what needs to be improved and which elements of your SEO strategy are outdated and should be removed. Our recommendations are:
- Comprehensive,
- Actionable,
- And prioritized.
You receive a plan of action that’s ready to go.
Implementation

Our cooperation continues as we oversee and advise in implementing changes. We’d love to support your team in direct communication channels, and you can schedule an ad hoc consulting with our experts at any point.

What makes us different?

Tailored approach

We treat your site as a unique, complex mechanism with many interdependent elements. We provide a strategy that takes all of them into consideration.

Data-driven solutions

Our knowledge of Google penalties comes from years of observing the search engine environment and conducting careful experiments. We know where to look for the data needed to diagnose what happened to your website.

Flexibility and communication

We want our work to be transparent for you. We answer your questions on an ongoing basis and adapt to your changing needs.

Our customers turned into raving fans

“I’ve worked with a dozen or more SEO companies. Your team has deeper knowledge and more actionable recommendations than anyone I’ve worked with.

Internally, we say that the top tier of SEO companies we’ve worked with play checkers. Onely plays chess.”

Brian H. Toolan

Co-Founder & CEO, TPC Interactive

“We were impressed by the technical depth of the initial audit and how fast Onely responded to our questions.”

Kevin Indig

Former VP of SEO & Content, G2

“After implementing all of Onely’s strategies and implementations, the company’s organic traffic rose by 129%. The team was kind and professional, making working with them efficient and pleasant.”

Arkadiusz Łatko

Online Marketing Expert, Europejski Fundusz Leasingowy SA

“I don’t feel like they are a third-party service provider.

I feel that they are an internal part of our team.”

Joel A. Thomas

CEO, Stratos Jet Charters, Inc.

“They really know their stuff regarding technical SEO. The team is experienced with coding, analyzing server logs, and on-page optimization.”

Olivian Stoica

SEO Expert, 123FormBuilder SRL

“After months of stagnation, our visibility was suddenly unblocked and growing quickly right after we implemented recommendations from Onely.”

Łukasz Klimkiewicz

Head of IT, Abriga Polska