Website Structure Optimization Services

Website structure optimization consists of improving the way information on your website is arranged. An optimized website structure helps you get discovered and crawled by search engines and deliver a great user experience to your customers.

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What are website structure services?

Website structure is the backbone of every site. A great website structure helps users find what they need quickly and intuitively. It also makes it easier for search engines to crawl through your website and understand how your pages relate to one another.

With a growing amount of information available on the web, designing a good website structure to organize your content is an absolute must.

Why is website structure important?

A good website structure serves both users and search engines.

On the one hand, your website structure influences the way users interact with your site. If it’s poorly designed, users will get lost, frustrated, and confused, which isn’t good for business, to say the least. Conversely, if your website structure allows your website’s users to find everything they need in an intuitive and easy way, they are bound to become satisfied customers.

On the other hand, a good website structure is absolutely essential from the SEO point of view. It helps search engine bots find all your valuable pages and provides them with additional information about the relationship between your pages. 

When do you need website structure services?

Building your website

Think of website structure services when you design your siteWith our guidance and recommendations, you can create a solid foundation to grow your business in the future.

Redesigning your website

Every time you make major changes to your site is a good time to improve its structure. This will multiply the return on the investment you make with each redesign.

Organizing your existing site

The bigger your site gets, the more complex its structure becomes. You should consider website structure services to analyze your current website structure and stay in control.

What we offer

  • Website analysis

    The first step in our website structure services is the analysis of your current website structure. We analyze your site to identify any critical issues and find areas that need improvement.

  • Competitive analysis

    Analyzing your competition allows us to understand your market and your customers. By analyzing what makes your competitors successful, we can better identify your website’s strengths and weaknesses. Based on our research, we define critical user flows and strategize implementing them on your website with your unique perspective in mind.

  • Website structure diagram

    We prepare a detailed website structure diagram that outlines the recommended changes. We ensure that the diagram is based on thorough research and not just our intuition. We perform keyword research to identify what your users are looking for. These methods help create a research-based website structure diagram tailored to your needs.

Our website structure services consist of:

Internal Linking Optimization

Internal links help users explore your website and find the content they need. They are also essential for search engines to discover your pages and estimate how important each page is within your structure.

Internal Linking Optimization consists of redesigning and optimizing the internal linking structure of your website. We thoroughly analyze how pages are linked together and which pages search engines access the most. It allows us to restructure your internal linking so that it reflects the hierarchy of your website’s contents.

OnPage SEO Services

OnPage SEO elements help search engines understand your content better. This understanding is essential to deliver relevant results to users’ queries. By optimizing your OnPage SEO, you can improve your search visibility.

Our OnPage SEO Services include analyzing the elements on your page, including title tags, meta tags, headings, and subheadings. We check if any of them are missing or duplicated. We don’t work on your copy –  our services focus on preparing recommendations on which aspects of your OnPage SEO need improvement.

Information Architecture Services

Information architecture describes the way information on your website is organized. As a website owner, you need to make sure your content is arranged logically to prevent users from getting frustrated and confused while browsing your website.

Information Architecture Services help you organize the information on your website, e.g., by analyzing your navigation labels and the order in which your content renders on a page. We can also help you target the right keyword clusters that your domain should rank for.

How we're different

  • Bespoke approach

    We don’t sell ready-made SEO solutions. We don’t offer SEO “packages” and we don’t work on retainer. We don’t build links and we don’t optimize content, because we’re fully focused on the technical side of SEO. We strive for unparalleled expertise that’s a result of specialization.

  • Cutting-edge research

    We’ve built an unprecedented R&D team to push the SEO industry forward - first with our research on JavaScript SEO, then on rendering, indexing, and the limits of search engines. We use this know-how to prepare custom SEO strategies that make us the unique, bespoke technical SEO agency that goes the extra mile.

  • Speaking your language

    Over the years, we developed a unique approach to Technical SEO. We know that successful projects are built on efficient communication, so we put our focus on supporting your development team in their daily tasks, preparing our recommendations so that the purpose, priority, and implementation are all clear to them.

  • Full transparency

    Our strategy and scope of work are always dictated by your business needs. Throughout the cooperation, we report on the results in business terms so that you see how what we implement hand-in-hand with your development team has a direct impact on your bottom line.

Our customers love what we do

“I’ve worked with a dozen or more SEO companies. Your team has deeper knowledge and more actionable recommendations than anyone I’ve worked with.

Internally, we say that the top tier of SEO companies we’ve worked with play checkers. Onely plays chess.”

Brian H. Toolan

Co-Founder & CEO, TPC Interactive

“We were impressed by the technical depth of the initial audit and how fast Onely responded to our questions.” 

Kevin Indig

Head of SEO

“After implementing all of Onely’s strategies and implementations, the company’s organic traffic rose by 129%. The team was kind and professional, making working with them efficient and pleasant.”

Arkadiusz Łatko

Online Marketing Expert, Europejski Fundusz Leasingowy SA

“I don’t feel like they are a third-party service provider.

I feel that they are an internal part of our team.”

Joel A. Thomas

CEO, Stratos Jet Charters, Inc.

“They really know their stuff regarding technical SEO. The team is experienced with coding, analyzing server logs, and on-page optimization.”

Olivian Stoica

SEO Expert, 123FormBuilder SRL

“After months of stagnation, our visibility was suddenly unblocked and growing quickly right after we implemented recommendations from Onely.”

Łukasz Klimkiewicz

Head of IT, Abriga Polska