Information Architecture Services

What are information architecture services?

Information architecture services aim to organize your content in a layout that:

• Exposes essential information and
• Is intuitive to navigate for better user experience and goal conversion.

Proper information architecture is the foundation of an SEO-friendly website and is crucial for websites with complex structures. The larger a website is, the more complex its website structure becomes.

Considering your website’s history, information architecture services may address building your information architecture from scratch or redesigning the current one.

How does information architecture affect your business?

No matter what industry you are in, sound information architecture can directly influence your conversion rates. The more intuitive your information architecture is, the easier users can fulfill their needs and get to your Call-to-Action pages without breaking a sweat.

And the way users feel about your website is crucial to make them discover more of your content or products.

Prioritizing your SEO and business-specific goals, you can create well-designed information architecture that:

• Helps bots to understand your content, assess its relevancy, and make it easier to index and rank your pages,
• Guides users to find the information they are looking for,
• Enhances user experience when browsing your pages by providing content related to their intent,
• Encourages visitors to stay longer on your website and make them convert.

Information architecture services — scope of work

As information architecture services are part of website structure optimization, we know that organizing your information to a sound website structure heavily influences your website’s crawling, rendering, and indexing.

Therefore, we approach the information architecture optimization process from a holistic SEO perspective.

With this in mind, our information architecture services consist of:

• Performing keyword research to help you rank for your targeted keywords,
• Designing a new layout of your website or reorganizing the current one,
• Organizing your content into topical clusters and intent-specific pages,
• Adjusting your URL structure to make it more user- and crawler-friendly,
• Working on your website’s navigational usability to improve user experience and address your clients’ needs,
• Taking care of your internal linking optimization to ensure bots can easily visit and understand your pages,
• Analyzing how the layout of your pages influences your website’s rendering process,
• Optimizing your internal PageRank flow to boost your website’s search visibility.

Although we won’t optimize your content, we can help you to organize it.

Reach out to us for information architecture services to see how we can make you achieve your goals thanks to an effective SEO strategy.