Link Risk Management

Can Google trust your website? Manage your backlink profile to prove your website is a valuable source of information that other authoritative pages link to.

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What is link risk management?

Link risk management is a process of analyzing, monitoring, and managing your backlinks on a regular basis to maintain a clean backlink profile of your website.

Google uses links to evaluate your website’s authority and relevance. Link risk management aims to cease your connection with any spam-related backlink activities and prevent similar practices in the future.

When and why you may need link risk management?

Links have been crucial for Google since its infancy. However, the way Google analyzes and evaluates links between websites has changed.

Since the Penguin update in 2012, Google has reevaluated its perspective on mass link building to manipulate your PageRank score. It’s no longer true that the more links point to your website, the better.

Google regularly reevaluates unnatural links or spammy backlink practices during its algorithm updates, like the December 2022 spam update.

Based on that, in 2023, your priorities should be focused on the quality, not the quantity of the links in your backlink profile.

Reach out to us and take advantage of link risk management to:

Reevaluate your backlink strategy

Taking care of your backlinks should be a fixed part of your website’s SEO strategy. We help you create a sound plan to keep your backlink profile under control.

Prevent a manual action

Avoid losing your organic traffic as a result of Google’s manual penalty. We monitor your backlink profile to ensure that you give Google no reason to restrict your visibility.

Minimize the risk of suffering from Google spam update

Manage your backlinks before the next Google update rolls out. Stay away from web spam and ensure your backlink portfolio consists of qualitative links.

Link risk management — scope of work

As link risk management derives from our link audit services, we know that qualitative analysis is crucial to control your backlinks and prove your website’s trustworthiness to Google.

However, link risk management goes beyond that. It addresses the need to analyze your backlink profile regularly, especially when multiple spam attacks have hit you in the past.

Also, although we don’t directly optimize your content, we may coordinate the work with your marketing team and leave it feedback on your link building activities.

This way, we can control how your backlink profile grows with only safe backlinks. 

With this in mind, link risk management can touch different aspects like:

  • Getting rid of spam by disavowing unnatural or toxic links comprising your backlink profile,
  • Assessing your website’s risk of receiving a potential manual action from Google or getting hit by its spam update,
  • Leaving you recommendations on how to stay away from black-hat SEO practices in building your backlink profile,
  • Protecting your website from future spammy links by monitoring your backlink profile regularly.

Link risk management workflow

  • Discovery

    After you contact us, we set up a meeting to:

    • Learn about your website and business goals, and
    • Answer your questions to dispel any doubts you may have.

  • Research

    After the initial analysis of your website, we estimate how long the process can take depending on:

    During the research phase, we analyze your backlink profile by:

    • Gathering information on all links pointing to your website,
    • Analyzing the quality of your backlinks, and
    • Identifying any patterns in receiving spammy or unnatural links.

  • Recommendations

    After the in-depth backlink analysis, we present the collected data.

    We prepare a list of pages and domains to disavow and ask you for a review.

    Also, we leave you suggestions on what websites you may try to contact and ask them to remove shady links to your domain.

  • Implementation

    Based on your approval, we update the Disavow file in the Google Disavow Tool. 

    We monitor your website regularly throughout the process and report on any backlink issues that may occur.

    Depending on the complexity of your issues in the past and any recurring patterns, we recommend reevaluating your backlink profile 3, 6, or 9 months after the end of the cooperation.

What makes us different?

Tailored approach

We know that every website has different needs. We prepare an individualized plan of action to improve your backlink profile.

Data-driven solutions

We don’t use ready-made solutions. We know that Google’s algorithms are constantly evolving, so we base our work on a thorough analysis of your website’s current status.

Flexibility and cooperation

Adjusting to your framework and supporting you throughout the whole process is the base of our core principles. Also, we are always ready for ad hoc consulting.

Our customers love what we do

“I’ve worked with a dozen or more SEO companies. Your team has deeper knowledge and more actionable recommendations than anyone I’ve worked with.

Internally, we say that the top tier of SEO companies we’ve worked with play checkers. Onely plays chess.”

Brian H. Toolan

Co-Founder & CEO, TPC Interactive

“We were impressed by the technical depth of the initial audit and how fast Onely responded to our questions.” 

Kevin Indig

Head of SEO

“After implementing all of Onely’s strategies and implementations, the company’s organic traffic rose by 129%. The team was kind and professional, making working with them efficient and pleasant.”

Arkadiusz Łatko

Online Marketing Expert, Europejski Fundusz Leasingowy SA

“I don’t feel like they are a third-party service provider.

I feel that they are an internal part of our team.”

Joel A. Thomas

CEO, Stratos Jet Charters, Inc.

“They really know their stuff regarding technical SEO. The team is experienced with coding, analyzing server logs, and on-page optimization.”

Olivian Stoica

SEO Expert, 123FormBuilder SRL

“After months of stagnation, our visibility was suddenly unblocked and growing quickly right after we implemented recommendations from Onely.”

Łukasz Klimkiewicz

Head of IT, Abriga Polska