Link audit is an extensive analysis of backlinks coming to your website. It consists of gathering the data about external links, analyzing it, and making suggestions regarding the disavow process for any toxic links that are found on your website.
Link audit can prove to be an extremely valuable process for any website that has built links against Google’s guidelines, protecting you from potential penalties and disassociating your website from web spam.
Generally speaking, it’s a good thing to have external links pointing to your site. Users can follow them to find your content, growing your potential customer base. And for search engines like Google, links are a ranking signal because they improve your PageRank score.
However, not all backlinks are equal. Google is equipped with powerful anti-spam algorithms that can automatically detect links created to deceptively boost search rankings. On top of that, Google has a whole team dedicated to fighting web spam, and one of its tasks is to find link farms on the web and punish all parties involved with several manual penalties.
We use a variety of tools and data sources to find all external links to your domain. Then we combine and deduplicate the data and check if the links still exist.
We go through all the links we found to assess whether they’re useful or harmful to your search engine rankings. A fully manual approach allows for the highest quality of our findings.
We send you all of the potentially harmful links for review before we take further action.
Using the Google Disavow Tool we make sure that Google doesn’t penalize you for any shady links pointing to your domain.