Technical SEO Services

Technical SEO services improve the way your website is crawled, rendered, and indexed by search engines — the foundation of all search engine optimization.

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What are Technical SEO services?

Technical SEO is all about making your website search-engine friendly. But it’s not about optimizing your meta descriptions or rewriting your content to add relevant keywords.

Instead, technical SEO is concerned with the technical aspects important for search engine bots. Technical audits focus on strictly technical issues, like structured data, mobile usability, or internal links.

But the overarching goal is the same: to maximize your organic search performance. To achieve this, we’ll maximize the number of highly relevant pages on your site which rank high on Google.

When and why you may need Technical SEO services?

The web is saturated with great websites. If you’re hoping to succeed in any digital market, technical SEO isn’t just an asset – it’s absolutely necessary.

In the past, a lot of websites were technically not that great. It was a little bit clearer which kind of content did not get indexed. Nowadays, websites are technically OK, and it’s like the quality bar is a little bit higher.
source: John Mueller

While technical SEO services won’t improve the quality of your website’s content, they can improve a number of aspects that are just as important to your users as they are to search engines, if not more so. A thorough technical SEO audit can improve your website’s content structure, the usability of your mobile site, and various other elements of your website’s performance.

You may specifically need Technical SEO services when you are:

Building your website

You should consult a technical SEO agency when starting – this helps choose the optimal tech stack and create a solid technical SEO strategy for years to come.

Improving traffic & conversions

If you’re looking for ways to improve your existing website, technical SEO services are probably the best way to grow your organic search performance.

Changing your website

Involve technical SEO specialists whenever you make significant changes to your website, like when you’re planning a migration or adding new sections to your site.

Recovering after a traffic drop

Technical SEO audits can help you recover after Google kills your traffic during a core algorithm update, or when you’re hit with a manual penalty that tanks your rankings.

Technical SEO services – scope of work

We evaluate your website’s current technical health when it comes to:

  • Understanding the business goals you have for the website,
  • Analyzing your website’s tech stack and its implementation,
  • Examining your website’s structure and contents, both for mobile and desktop versions,
  • Diagnosing how search engines currently crawl, render, and index your pages,
  • Analyzing how search engines understand your pages, how they are currently ranking, and if they meet search intent, and
  • Preparing and overseeing the execution of a composite strategy bound to maximize the qualified organic traffic to your website and your revenue.

The way we approach technical SEO is different for every project — that’s how we’re able to deliver quality that’s unparalleled in the SEO industry.

Our Technical SEO services fully depend on your needs and may consist of the following:

Mobile SEO Services

In the mobile-first world, Mobile SEO should be your primary focus. Google primarily looks at the mobile version of your website since the mobile-first indexing update, and you need to make sure that your website is at its best when browsed from a mobile device.

Onely’s group of technical SEO experts analyzes the intersection of mobile user experience, content parity between your desktop and mobile versions, and any technical obstacles preventing search engines from crawling and indexing your mobile content.

Website Migration Services

No matter how insignificant the changes involved in a website migration may seem, it’s always a complicated process that calls for careful planning and flawless execution.

Website Migration Services entail going through the migration process together with your team, minimizing the odds of losing any search visibility due to technical SEO issues. We collect all necessary data, test your staging environment, assess your site architecture, and monitor the results after the launch.

Server Logs Analysis

A vital part of technical SEO is analyzing how your website is accessed by users and search engine crawlers.

Analyzing server logs can surface potential issues with your server’s technical performance, crawl errors, and even your website speed – the fundamental aspects of technical SEO.

International SEO Services

Maintaining multiple language versions of a website can be extremely challenging and prone to error. From a technical SEO perspective, making an international website successful is one of the most complex challenges.

International SEO Services are about making sure that search engines show the appropriate language versions of your site to users in various countries, and that these users find exactly what they’re looking for on your website.

Structured Data Optimization Services

Structured data helps search engines better understand the contents of your site and appropriately expose it in search results. While it comes with many benefits, it takes experience to properly implement structured data markup, particularly on a large website.

Structured Data Optimization Services consist of auditing your current schema markup to find room for improvement or creating a strategy for implementing schema from scratch.

EAT SEO Services

Expertise, Authoritativeness, and Trustworthiness are three factors that Google looks for in qualitative websites. As a website owner, you need to make sure that your content expresses a clear purpose adjusted to search intent, and that your expertise and reputation are properly displayed wherever appropriate on your pages.

Our EAT SEO Services entail making sure that you adhere to Google’s Quality Rater Guidelines. We thoroughly analyze your website looking for ways to better address what your users are looking for while putting your brand identity in Google’s focus.

Crawl Budget Optimization Services

Search engine crawlers should be able to easily access all of your website’s valuable pages.

Crawl Budget Optimization Services helps speed up the discovery of your content and make sure your pages are indexed and show up in the search results. A sound crawling strategy is a solid foundation for all of your SEO. The goal of crawling optimization is to help search engines crawlers efficiently navigate your website and make sure they don’t waste resources crawling pages that shouldn’t be indexed.

Technical SEO services workflow

  • Discovery

    After you contact us, we set up a discovery call to understand your website’s current status.

    Our technical SEO consultancy is tailored to your needs. We know that different websites have different technical needs, and even these technical issues must be filtered through your immediate business goals before they are addressed.

  • Research

    We always conduct multiple audits and review your Google Analytics and Google Search Console data first. 

    Then we consult our findings with you to find the best way forward. We share our perspective on your search engine optimization needs, but the final scope of the project is always dependent on your vision.

  • Recommendations

    The way we provide recommendations is adapted to how many developers you have, your current KPIs, or your timeline for the upcoming quarter.

    It follows that we don’t have a fixed timeline. Every project takes a different amount of time. Just to give you a general idea, our technical SEO services take anywhere from a couple of weeks to a year or longer.

    A technical audit of just one aspect of a small website can take a week, whereas strategizing and overseeing a restructuring and migration of a large website must necessarily take multiple months.

  • Implementation

    Throughout the cooperation, we report on the results in business terms so that you see how what we implement hand-in-hand with your development team has a direct impact on your bottom line.

Our customers love what we do

“I’ve worked with a dozen or more SEO companies. Your team has deeper knowledge and more actionable recommendations than anyone I’ve worked with.

Internally, we say that the top tier of SEO companies we’ve worked with play checkers. Onely plays chess.”

Brian H. Toolan

Co-Founder & CEO, TPC Interactive

“We were impressed by the technical depth of the initial audit and how fast Onely responded to our questions.” 

Kevin Indig

Head of SEO

“After implementing all of Onely’s strategies and implementations, the company’s organic traffic rose by 129%. The team was kind and professional, making working with them efficient and pleasant.”

Arkadiusz Łatko

Online Marketing Expert, Europejski Fundusz Leasingowy SA

“I don’t feel like they are a third-party service provider.

I feel that they are an internal part of our team.”

Joel A. Thomas

CEO, Stratos Jet Charters, Inc.

“They really know their stuff regarding technical SEO. The team is experienced with coding, analyzing server logs, and on-page optimization.”

Olivian Stoica

SEO Expert, 123FormBuilder SRL

“After months of stagnation, our visibility was suddenly unblocked and growing quickly right after we implemented recommendations from Onely.”

Łukasz Klimkiewicz

Head of IT, Abriga Polska