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Why Your Startup is Doing SEO Wrong

23 Apr 2019

Transcript

Getting noticed as a startup requires significantly different strategies than those of well-established brands. And often a startup’s dynamic environment and rapidly changing approach seem to contradict SEO, which takes time to implement and see results.

Based on our experience, here are SEVEN tips on how to approach SEO for your startup.

1. Measure Progress

You need to know which keywords or topics are converting best. Gathering this conversion data as soon as possible will help you avoid going in the wrong direction.

Start by setting up accounts for Google Analytics and Google Search Console. This way you can collect data and receive vital information on how users navigate through and how GoogleBot sees your website.

By looking into this data, you can measure your business’ progress and analyze the quality of your website.

2. Describe your products and services as simply as possible

Many websites don’t directly say what they offer. Using metaphors to explain who you are and what you do is not a good idea. GoogleBots (and users too) may have problems understanding what the content is all about.

Try doing the Five-Year-Old Test – describe your offer as simply as possible so that even a five-year-old would understand what you do

3. Choose proper keywords

It’s difficult to predict the exact queries your potential customers will use to search for your product.

Try to describe the product or offer with longer phrases. Focus on its particular features. Try to associate your innovative offer with well-known products or as an alternative to other services.

This should give potential customers a hint about what your products are used for.

4. Conquer your niche with small steps

At the beginning, you can’t fight giants for the traffic from extremely competitive keywords. A brand new domain probably won’t appear in TOP3 for phrases like “flat for rent”.

Consider taking smaller steps. Pick less competitive keywords which will give you a real chance to appear in Google’s search results.

5. Find your competitors

Your product might be the most innovative on the market, but you still have to compete with other websites for the same keywords.

If your keyword research is done, check what appears in these queries. See if you compete with blog articles or landing pages within some websites.

This should tell you what kind of content you need to create to start ranking for these phrases or similar queries.

6. Flood the internet with high-quality content

Initially, you’ll need to inform the world about your unique products. The best way to present all your product’s features is by creating high-quality content. Start with written content and accompany it with videos, infographics, or a Q&A section.

All these things will enrich your website and help you to gain long-tail traffic.

7. Technology matters

There are numerous examples of websites that perform amazingly, yet haven’t appeared in the search results. The reason for this is technology. For example, websites with dynamic content, built with pure JavaScript, don’t work well with Google’s search. We have plenty of evidence that Google can incorrectly index dynamic content on websites.

Wrapping Up

Whether we’re talking about technology or any of the other tips I’ve presented, you should always consult with SEOs for the best options. You should consider all of these things before developing the entire website, rather than implementing core changes after the website is ready.

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