Structured data services

Great content won’t help you if search engine bots can’t understand it. Structured data helps search engines understand your pages and display rich media snippets to boost your CTR for relevant search queries.

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What are structured data services?

Structured data services aim to make your pages as clear to search engine crawlers as possible. 

The meaning of various page elements can be challenging for search engines to understand just from the page context. With structured data, you can essentially communicate the meaning of your content directly to search engine crawlers.

Structured data take the form of short pieces of code with standardized vocabulary that you can add to your pages. Using structured data improves the relevance and appearance of your pages on Google Search.

Our recommendations will help you leverage structured data on your website to the fullest extent. During the audit, we also make sure that structured data is implemented correctly and effectively.

How does structured data affect your SEO?

A structured data audit can help your pages:

Communicate effectively with crawlers

Without structured data, Google and other search engines have a hard time identifying images, videos, and other multimedia content. It’s hard for them to understand what queries that content responds to.

Structured data also eliminates the ambiguity typical of natural language, thanks to which crawlers won’t struggle to detect what a given sentence refers to. We use structure data to indicate the purpose of each page element. That makes your website truly crawlers-friendly.

Attract more clicks

Structured data enables links to your pages to appear in rich snippets. For example, when applied to a recipe page, structured data can signal to the crawler which page elements are the meal’s photo and rating. Those elements will then be displayed in search results.

A screenshot of apple juice rich result.

Users are more prone to click on rich snippets because they like to know what to expect after entering a page. There are dozens of different types of rich results adapted to display products, books, events, and much more.

In a world where videos are becoming more and more important in modern marketing strategies, rich results can draw attention to your video clips.

Video production is time-consuming, so you certainly wouldn’t want it to disappear in a sea of similar content. We solve that problem with a structured data audit and optimize your videos for rich snippets. 

A gif showing a rich result with video preview.

They attract users’ attention through video previews and the ability to start watching from the most relevant moment.

Structured data services - scope of work

To make sure that your website is using the full potential of structured data in your niche, we:

Structured data services workflow

  • Discovery

    We organize a discovery meeting to learn about your needs and time resources. We’ll also respond to any questions and concerns you may have.

  • Research

    We crawl your website and analyze the current SERPs in search of structured data errors to fix and opportunities to take.

    This part of the project takes about two weeks.

  • Recommendations

    We prepare recommendations for your development team. Our recommendations are:

    • Comprehensive,
    • Actionable,
    • Prioritized.

    They describe all elements which need to be marked up with structured data and examples of code snippets you’ll need to use.

    You receive a plan of action that’s ready to go.

  • Implementation

    We value working hand in hand with your developers. We’re happy to oversight the implementation of our project and participate in direct communication with the team. 

    You can schedule an ad hoc consultation with us at any time.

What makes us different

 Tailored approach

We use structured data to reveal the uniqueness of your content, recognizing that your site deserves unique solutions. Our recommendations are always bespoke and individualized.

Data-driven solutions

Our knowledge in the field of technical SEO is supported by many studies and experiments. We don’t guess what may help your website. We investigate it.

Flexibility and communication

We ensure that there is always space for questions and consultations during our project. Actively listening to your needs is one of our core principles.

Our customers love what we do

“I’ve worked with a dozen or more SEO companies. Your team has deeper knowledge and more actionable recommendations than anyone I’ve worked with.

Internally, we say that the top tier of SEO companies we’ve worked with play checkers. Onely plays chess.”

Brian H. Toolan

Co-Founder & CEO, TPC Interactive

“We were impressed by the technical depth of the initial audit and how fast Onely responded to our questions.” 

Kevin Indig

Head of SEO

“After implementing all of Onely’s strategies and implementations, the company’s organic traffic rose by 129%. The team was kind and professional, making working with them efficient and pleasant.”

Arkadiusz Łatko

Online Marketing Expert, Europejski Fundusz Leasingowy SA

“I don’t feel like they are a third-party service provider.

I feel that they are an internal part of our team.”

Joel A. Thomas

CEO, Stratos Jet Charters, Inc.

“They really know their stuff regarding technical SEO. The team is experienced with coding, analyzing server logs, and on-page optimization.”

Olivian Stoica

SEO Expert, 123FormBuilder SRL

“After months of stagnation, our visibility was suddenly unblocked and growing quickly right after we implemented recommendations from Onely.”

Łukasz Klimkiewicz

Head of IT, Abriga Polska