How website migrations affect SEO
Website migration is one of the most complex processes in SEO. And the more complicated that process gets, the greater the risk for your website.
On the other hand, migrations are often necessary to keep up with constantly changing technology and security requirements.
If your website migration isn’t correctly executed, it can tank your rankings and visibility for months on end.
Your current rankings are based on everything that Google knows about your current website. Even a slight change you make can have an impact, and if that change is applied to every page on your domain, the consequences can be dire. That’s why you should check all bases, especially on the technical side, to mitigate the risk as much as possible.
Depending on the scope of your changes, a properly conducted website migration may: