The State of Web Performance in Germany 2019

The State of Mobile Web Performance in Germany 2019 Bartosz Góralewicz bart_goralewicz www.onely.com
Why mobile web performance?
Desktop is dead. google.de amazon.de zalando.de 23% 26% 25%
= average phone Moto G4
COST COST
Striving for balance OK Very fast
Source: https://medium.com/@addyosmani/the-cost-of-javascript-in-2018-7d8950fbb5d4
Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right?
Link goes to https://infrequently.org/2017/10/can-you-afford-it-real-world-web-performance-budgets/
“I suggested the Moto G4 last year and recommend it or the Moto G5 Plus this year.” Let’s look at this source:
I suggested the Moto G4 last year and recommend it or the Moto G5 Plus this year. Let’s look at this source:This post is from 2017 Moto G4 was a median phone in 2016! It’s 2019
88 EUR Snapdragon 617 @ 1.5 GHz Moto G4 177 EUR Snapdragon 625 @ 2.0 GHz Moto G5 Plus 2016 2017
88 EUR Snapdragon 617 @ 1.5 GHz Moto G4 177 EUR Snapdragon 625 @ 2.0 GHz Moto G5 Plus 2016 2017 2018 2019 What about… ?
Moto G5 Plus iPhone 6s
Moto G5 Plus iPhone 6s
Most dev teams benchmark their web performance against the Moto G4
2016
201020122016
We don’t have Amazon in Poland* *do you still remember those good old times? 😀
Finding a Moto G4 wasn’t easy.
100 90 .. . Used Moto G4 on OLX for EUR
100 90 Nobody is gonna buy this lame phone. I’m gonna pay 30 Euro. Yeah… I guess you are right… Used Moto G4 on OLX for EUR
60 50 40 35 Nobody is gonna buy this lame phone. I’m gonna pay 30 Euro. Yeah… I guess you are right… Used Moto G4 on OLX for EUR
Non – lab results iPhone XMoto G4iPhone 5Samsung Galaxy S 5 sec.13.6 sec.13,0 sec.18,5 sec.
What is the right device to optimize for then?
Das Experiment CrUX data Google Analytics Proper setup (e.g. specific iPhone models) Mid-market German websites Data from 6-9 months ago
It was a surprise.
Internet connections – global statistics
of mobile connections occur over 2G or 3G75%
*not in Germany
98% 4G
65 % Weakest device: Samsung A5 (2017) Real data Low & mid-market websites 2019
Samsung A5 2016 (!) vs. iPhone X
Samsung A5 (2016) 89 EUR used 239 EUR NEW
Let’s go even lower…
80 % Weakest device: Samsung J3 (2017)
150 EUR NEW Samsung J3 (2017)
Samsung J3 is the German equivalent of Moto G4.
4797 4336 754 670 307 iPhone XS Max Samsung Galaxy S10+ iPhone 5 Motorola Moto G4 Samsung Galaxy S III Mini 0.17% of the traffic Single core performance score: Median VERY LOW END
38 % 60 % iPhones 7 or higher Model % of all iPhones iPhone 5 4.30% iPhone 6 34.27% iPhone 7 25.28% iPhone 8 19.14% iPhone X 11.66% iPhone XS 3.20%
38 % 96 % iPhones 6 or higher Model % of all iPhones iPhone 5 4.30% iPhone 6 34.27% iPhone 7 25.28% iPhone 8 19.14% iPhone X 11.66% iPhone XS 3.20%
How do I know which iPhones are the most popular? Custom dimensions in Google Analytics to the rescue!
How about the USA?
70% of all the mobile devices are Apple
Median iPhone iPhone 8iPhone X
Median iPhone iPhone 8iPhone X iPhone 9
The ultimate proof.
Time to interactive 2018
Time to interactive 2019
Who in the audience thinks it makes our job easier?
IT NEVER GETS EASIER WITH MORE JAVASCRIPT Web Performance rule #1
… we’ve got a party pooper
(hehe)
Cost?
Cost?
Chrome 41 iPhone 6 4 year old 4,5 yearold
Web Performance JavaScript Indexing JS Mobile First 1
4/1/19 Web Performance JavaScript Indexing JS computing power & connection speed Mobile First 1
Performance as a ranking factor JavaScript SEO JS 1 Mobile first
Amazon.de Moto G4 Samsung Note 8 MediaMarkt.de
Being able to ship more JavaScript makes web performance more complex…
… mobile performance is a ranking factor now. Your benchmarks: Amazon.de Otto.de Zalando.de
You need to know your market €3,771 190 € Germans are very particular Economically wealthy 98% 4G Average salary vs. cost of iPhone 6
Actionable data Get interactive within 5 seconds or less on Samsung A5 or iPhone 7. Catch up to your competitors. Use JavaScript wisely.
Design your website based on real data More JS Less JS (Indonesia) Oppo A37f
Thank you!
moc.y1579776451leno@1579776451zsotr1579776451ab1579776451 Bartosz Góralewicz bart_goralewicz 250€ FOR SALE MOTO G4 www.onely.com one.ly/smxmunich Deck URL